Amazon
Job Summary
Amazon Business is seeking an experienced and dynamic Product Marketing Manager to drive product awareness, adoption, and engagement for its innovative solutions. This role will focus on developing strategic marketing initiatives that support Amazon Business growth objectives and deliver exceptional customer experiences. As a key member of our marketing team, you will collaborate with product managers, sales teams, and other stakeholders to execute impactful campaigns and influence product roadmap decisions.
Key Responsibilities
- Develop and execute comprehensive marketing strategies to promote Amazon Business products and services.
- Conduct market research to identify customer needs, trends, and competitive insights.
- Collaborate with product teams to craft compelling product positioning and messaging.
- Design and implement demand generation campaigns, including email marketing, digital advertising, and content marketing.
- Partner with the sales team to create sales enablement tools, such as presentations, case studies, and whitepapers.
- Analyze marketing campaign performance and provide actionable insights for optimization.
- Manage cross-functional collaboration with internal stakeholders to ensure alignment on product launches and marketing initiatives.
- Act as a product evangelist, representing Amazon Business at events, webinars, and industry conferences.
Required Skills and Qualifications
- Bachelors degree in Marketing, Business Administration, or a related field; MBA preferred.
- Proven experience in product marketing, preferably in a B2B environment.
- Strong understanding of digital marketing strategies and tools.
- Exceptional communication and presentation skills.
- Proficiency in data analysis and the ability to use metrics to drive decision-making.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Ability to build strong relationships with cross-functional teams.
Experience
- 5+ years of experience in product marketing, marketing management, or a related role.
- Experience in e-commerce, technology, or SaaS industries is a plus.
Working Hours
- Full-time position with a standard 40-hour workweek.
- Flexibility to accommodate global collaboration and occasional travel.
Knowledge, Skills, and Abilities
- Deep understanding of customer-centric marketing approaches.
- Knowledge of marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).
- Analytical mindset with the ability to interpret complex data and translate insights into strategies.
- Creativity and innovation in developing marketing materials and campaigns.
- Proficiency in leveraging SEO, SEM, and social media platforms for marketing purposes.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Professional development opportunities, including training and certifications.
- 401(k) retirement plan with company match.
- Employee discounts on Amazon products and services.
Why Join Amazon Business?
- Be part of a global leader in e-commerce and technology innovation.
- Collaborate with talented professionals who are passionate about creating value for customers.
- Work in a dynamic environment that encourages creativity and continuous learning.
- Enjoy opportunities for career advancement and personal growth.
How to Apply
Interested candidates are encouraged to apply directly through the Amazon Careers Portal by submitting their updated resume and a cover letter highlighting their relevant experience. Ensure your application reflects your understanding of the role and your enthusiasm to contribute to Amazon Business success.