Disney
Job Summary
As the Assistant Manager – Channel Marketing for Star Plus at The Walt Disney Company, you will be responsible for shaping and executing innovative marketing strategies to strengthen the brands presence and drive viewership. You will collaborate closely with cross-functional teams to conceptualize campaigns that resonate with diverse audiences, leveraging both traditional and digital marketing channels. This role offers a dynamic environment where creativity, analytical thinking, and a passion for entertainment converge.
Key Responsibilities
- Campaign Strategy and Execution
- Develop and implement marketing campaigns to support channel objectives and programming.
- Ensure brand consistency across all marketing touchpoints.
- Audience Analysis and Insights
- Analyze audience behaviors and preferences to create targeted campaigns.
- Monitor industry trends to identify opportunities for audience engagement.
- Content Promotion
- Plan promotional strategies for new shows, events, and special initiatives on Star Plus.
- Coordinate with the programming and creative teams to align messaging and visuals.
- Cross-Channel Collaboration
- Work closely with advertising, PR, social media, and digital teams to ensure cohesive messaging.
- Liaise with external partners and agencies for campaign development and execution.
- Performance Metrics and Reporting
- Track campaign performance using key metrics.
- Prepare detailed reports with insights and recommendations for improvement.
Required Skills and Qualifications
- Bachelors degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in marketing, preferably within media, entertainment, or a related industry.
- Strong understanding of brand management, audience segmentation, and campaign execution.
- Excellent project management skills with an ability to juggle multiple tasks and deadlines.
- Proficiency in digital marketing tools and platforms.
- Exceptional communication, negotiation, and interpersonal skills.
- Creative mindset with a keen eye for detail.
Experience
- Prior experience in media or entertainment marketing is highly desirable.
- Experience with both traditional (TV, print) and digital (social media, OTT) platforms.
- Demonstrated ability to analyze audience data and translate insights into actionable strategies.
Working Hours
- Full-time position with flexible hours, including occasional evenings or weekends based on project needs.
Knowledge, Skills, and Abilities
- In-depth knowledge of the entertainment industry and its evolving landscape.
- Proficiency in analytics tools to measure campaign success (e.g., Google Analytics).
- Ability to work in a fast-paced, deadline-driven environment.
- Collaborative and proactive approach to problem-solving.
Benefits
- Competitive salary package.
- Comprehensive health insurance for you and your family.
- Opportunities for career development within The Walt Disney Company.
- Access to exclusive Disney events, merchandise, and discounts.
- Work in a highly creative and collaborative environment.
Why Join Disney?
- Be part of one of the worlds most beloved and recognizable brands.
- Collaborate with industry leaders in a supportive and inspiring culture.
- Make a tangible impact on storytelling and audience engagement.
- Access world-class training and development programs to grow your career.
How to Apply
Interested candidates can apply by visiting The Walt Disney Companys official careers page and submitting their application for the Assistant Manager – Channel Marketing, Star Plus role. Please ensure your resume highlights relevant experience and includes a cover letter detailing your passion for marketing and the entertainment industry.