HubSpot, a global leader in inbound marketing, sales, and customer service software, is seeking a skilled and creative Website Content Writer to join our remote content team. In this role, you will craft compelling, user-focused content for HubSpot’s website and digital platforms, helping to educate, engage, and convert visitors into loyal customers.
As a Website Content Writer, you will play a key role in shaping HubSpot’s brand voice online by creating informative, persuasive, and SEO-optimized content. You will collaborate with marketing, design, and product teams to ensure that all content aligns with strategic goals, resonates with audiences, and enhances the overall user experience.
This position is ideal for writers who have a passion for digital marketing, storytelling, and creating content that drives measurable results.
Key Responsibilities:
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Create high-quality, engaging, and SEO-friendly website content, including landing pages, product pages, blogs, FAQs, and resource pages.
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Collaborate with cross-functional teams to understand product offerings, marketing strategies, and audience needs.
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Research industry trends, customer pain points, and competitor content to ensure relevance and accuracy.
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Maintain HubSpot’s brand voice, style, and tone across all digital content.
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Edit and proofread content to ensure clarity, grammar, and consistency.
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Optimize website content for search engines and digital performance metrics.
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Work closely with UX designers to ensure content supports an intuitive and user-friendly experience.
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Monitor and update content as needed to reflect product updates, marketing campaigns, and SEO improvements.
Required Skills and Qualifications:
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Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
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Exceptional writing, editing, and proofreading skills in English.
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Understanding of digital marketing, SEO, and web content best practices.
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Ability to write for diverse audiences while maintaining a consistent brand voice.
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Proficiency with content management systems (CMS) and basic HTML knowledge is a plus.
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Strong research skills and attention to detail.
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Ability to handle multiple projects and meet tight deadlines.
Experience:
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1–3 years of professional experience in web content writing, copywriting, or digital marketing.
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Experience with SaaS, technology, or B2B companies is preferred but not required.
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Portfolio of published web content demonstrating creativity, SEO knowledge, and persuasive writing.
Working Hours:
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Fully remote position with flexible working hours.
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Availability for occasional virtual meetings and collaboration across different time zones.
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Ability to meet project deadlines and deliver high-quality content consistently.
Knowledge, Skills, and Abilities:
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Strong understanding of website architecture, user experience, and content hierarchy.
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Ability to translate complex ideas into clear, engaging, and actionable content.
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Familiarity with analytics tools to assess content performance and optimize accordingly.
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Excellent organizational and project management skills.
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Collaborative mindset with the ability to work independently and in a team environment.
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Adaptability to feedback and evolving content requirements.
Benefits:
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100% remote work flexibility.
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Competitive compensation and performance-based incentives.
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Opportunities for professional growth and career advancement within HubSpot.
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Access to training, resources, and mentorship programs to enhance skills.
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Work with a globally recognized brand in a supportive and innovative environment.
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Exposure to cutting-edge digital marketing strategies and industry best practices.
Why Join HubSpot:
At HubSpot, we believe in creating content that informs, engages, and inspires. Joining our team means being part of a collaborative, forward-thinking organization that values creativity, innovation, and employee growth. You’ll have the chance to work on projects that impact millions of users worldwide and develop expertise in digital marketing, SEO, and content strategy.
We foster a culture of learning, flexibility, and excellence—where your words can make a measurable impact on our business and our customers’ success.
How to Apply:
Interested candidates can apply via the HubSpot Careers Portal by submitting their resume, portfolio of web content, and a cover letter explaining their interest in the role. Shortlisted candidates will be invited to complete a writing assignment and participate in a virtual interview.