Posted 3 months ago

Achieve assigned sales value (Rs. Cr) and volume (Units) targets based on Net Order Book.
Deliver the targeted Speed of Sales (units booked per month) through assigned channels, ensuring contribution to overall site goals.
Improve efficiency of walk-ins and closures at project sites through continuous monitoring and optimization.
Develop new channels to expand the breadth and depth of the channel distribution pipeline.

Continuously track competitor activities within the micro-market and provide timely insights to support decision-making and strategy refinement.

Collaborate effectively with internal stakeholders and cross-functional teams to enhance channel performance and elevate customer experience at site level.

Support development and execution of site plans, including initiating Below-the-Line (BTL) activities to drive walk-ins and conversions.

Strategic Responsibilities

Drive robust channel development and foster strong, long-term channel partnerships across the region.
Act as the key liaison between channel partners and closure managers to ensure a steady and high-quality flow of customer walk-ins.
Assess and enhance channel effectiveness for each site through strategic identification, development, and allocation of channels.
Maintain accurate documentation of channel activities, partner interactions, and meetings.
Recommend and implement strategies to ensure consistent walk-ins from relevant target customer segments for the assigned project site(s).

Operational Responsibilities

Manage and maintain all channel-related trackers, dashboards, and review mechanisms.
Develop direct and non-traditional channels to diversify acquisition sources and improve funnel quality.

Prepare and execute weekly, monthly, and quarterly action plans in coordination with the Marketing team to drive walk-ins and closures for each allocated project.
Lead knowledge management initiatives, including designing development and outreach programs for channel partners.
Identify knowledge gaps among channel partners and internal teams, and design training modules to address those gaps.