Job Summary
Fresher Jobs is seeking a dynamic and innovative Associate Product Marketing Manager to join our growing team. This role is integral to driving the success of our products in a competitive market. The ideal candidate will possess a blend of analytical and creative skills, enabling them to develop and execute marketing strategies that resonate with our target audience. As an Associate Product Marketing Manager, you will work closely with product development, sales, and customer service teams to ensure our offerings meet customer needs and achieve business objectives.
Key Responsibilities
- Assist in the development and execution of comprehensive marketing strategies for new and existing products.
- Conduct market research and competitive analysis to identify trends, customer preferences, and potential areas for growth.
- Collaborate with product development teams to define product positioning, messaging, and unique selling propositions (USPs).
- Create engaging marketing materials, including product descriptions, presentations, and promotional content.
- Support the planning and execution of marketing campaigns, including digital marketing, social media, and email marketing.
- Monitor and analyze the performance of marketing initiatives and provide insights for continuous improvement.
- Coordinate with sales teams to provide product training and support to ensure effective communication with customers.
- Assist in managing budgets and timelines for marketing projects.
Required Skills and Qualifications
- Bachelors degree in Marketing, Business Administration, or a related field.
- Strong written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software/tools (e.g., Google Analytics, CRM systems).
- Creative mindset with the ability to think outside the box.
- Excellent analytical skills and attention to detail.
Experience
- 1-3 years of experience in product marketing, brand management, or related fields.
- Experience with digital marketing channels and social media platforms is a plus.
- Proven ability to manage multiple projects simultaneously in a fast-paced environment.
Working Hours
- Full-time position, typically 40 hours per week.
- Flexibility to work outside standard hours as needed for project deadlines.
Knowledge, Skills, and Abilities
- Strong understanding of marketing principles and product life cycles.
- Ability to work collaboratively in a team environment while also being self-motivated.
- Excellent organizational skills and the ability to prioritize tasks effectively.
- Strong interpersonal skills with the ability to build relationships across various departments.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance plans.
- Retirement savings plan with company match.
- Professional development opportunities and continuous learning support.
- Flexible work hours and a supportive work environment.
Why Join
At Fresher Jobs, we believe in fostering talent and encouraging innovation. You will have the opportunity to work in a collaborative environment where your ideas and contributions are valued. Join us and be part of a team that is dedicated to making a difference in the lives of our customers through exceptional products and services.
How to Apply
If you are passionate about product marketing and ready to take your career to the next level, we would love to hear from you! Please submit your resume and a cover letter outlining your relevant experience and why you would be a great fit for the Associate Product Marketing Manager role at Fresher Jobs. Applications can be sent to us with the subject line Associate Product Marketing Manager Application. We look forward to reviewing your application!
