Job Summary:
We are seeking a talented and motivated Digital Marketing Specialist to join our dynamic team at Fresher Jobs. As a Digital Marketing Specialist, you will be responsible for developing and implementing online marketing strategies that drive business growth and engage customers. This is a remote, work-from-home opportunity, offering flexibility and the chance to work with a team of professionals in a fast-paced digital environment. If you are passionate about digital marketing, creativity, and innovation, this role is perfect for you.
Key Responsibilities:
- Develop and implement digital marketing campaigns across various online channels, including social media, email, SEO, PPC, and content marketing.
- Manage and optimize social media accounts (Facebook, Instagram, LinkedIn, Twitter) to increase brand visibility and engagement.
- Conduct SEO research and implement on-page and off-page strategies to improve organic search rankings.
- Create and manage paid advertising campaigns on Google Ads, Facebook Ads, and other platforms.
- Analyze marketing data and performance metrics to adjust strategies for maximum effectiveness.
- Collaborate with the content team to create engaging content for websites, blogs, and social media.
- Monitor industry trends, competitor activities, and new digital tools to ensure the companys marketing strategies remain innovative.
- Ensure consistency in messaging and branding across all digital platforms.
- Assist in the development of monthly marketing reports to track campaign success and ROI.
Required Skills and Qualifications:
- Proven experience in digital marketing with a focus on SEO, SEM, social media marketing, and content creation.
- Familiarity with web analytics tools (Google Analytics, SEMrush, etc.).
- Strong understanding of social media platforms and online marketing strategies.
- Excellent written and verbal communication skills.
- Knowledge of email marketing tools (Mailchimp, HubSpot, etc.) is a plus.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinking with strong attention to detail and problem-solving abilities.
- Experience with graphic design tools (Canva, Photoshop, etc.) is a plus.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Experience:
- 1-3 years of experience in digital marketing, preferably in a similar role or industry.
- Experience with data-driven decision making and analytics.
- Experience working with remote teams is an advantage but not required.
Working Hours:
- This is a full-time, remote position with flexible working hours.
- Core hours of availability from 9:00 AM to 6:00 PM (IST).
- Occasional evening or weekend work may be required based on campaign schedules.
Knowledge, Skills, and Abilities:
- Strong understanding of digital marketing strategies, tools, and best practices.
- Ability to analyze data and extract meaningful insights to guide marketing decisions.
- Knowledge of current trends in digital marketing and online advertising.
- Strong project management skills and ability to work in a fast-paced environment.
- Self-motivated and proactive, with the ability to work independently and as part of a team.
- Ability to think creatively and strategically to achieve business goals.
Benefits:
- Competitive salary and performance-based bonuses.
- Flexible working hours and the ability to work from home.
- Opportunity for professional development and growth within the company.
- Access to digital marketing courses and training to enhance skills.
- Health insurance coverage.
- Paid time off and holidays.
Why Join Fresher Jobs:
At Fresher Jobs, we believe in nurturing talent and providing opportunities for growth in the digital marketing field. We offer a supportive, innovative, and inclusive work environment where you can thrive professionally. This role provides you with the flexibility to work from home, the chance to enhance your skills, and the opportunity to contribute to the success of a rapidly growing company. Join us and make an impact in the digital marketing industry!
How to Apply:
Interested candidates are invited to submit their updated resume, along with a cover letter detailing their relevant experience and why they are a good fit for the role. Please email your application to us or apply through our website.
We look forward to hearing from you and discussing how you can contribute to our team!
