Email Marketing Manager

Job Summary

Fresher Job is seeking an innovative and results-driven Email Marketing Manager to join our dynamic team. In this role, you will spearhead our email marketing strategy, driving customer engagement and conversion through targeted campaigns. As a key player in our marketing department, you will collaborate closely with cross-functional teams to develop compelling email content, optimize user experience, and analyze campaign performance to achieve our business objectives.

Key Responsibilities

• Develop and implement comprehensive email marketing strategies to enhance customer engagement and drive sales.
• Create, design, and manage email campaigns from conception to execution, including A/B testing, audience segmentation, and personalization strategies.
• Analyze and report on key metrics such as open rates, click-through rates, conversion rates, and ROI to inform future campaigns and optimize performance.
• Collaborate with the content and design teams to ensure emails are visually appealing and aligned with our brand voice.
• Maintain and manage our email marketing database, ensuring data accuracy and compliance with data protection regulations.
• Stay up to date with industry trends, best practices, and emerging technologies in email marketing.
• Continuously monitor competitor email marketing strategies and industry benchmarks to identify opportunities for improvement.

Required Skills and Qualifications

• Proven experience in email marketing, preferably in a managerial or strategic role.
• Strong understanding of email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid) and marketing automation tools.
• Excellent written and verbal communication skills, with a keen eye for detail and design.
• Familiarity with HTML/CSS and email coding best practices.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.

Experience

• A minimum of 3-5 years of experience in email marketing or digital marketing.
• Experience managing end-to-end email campaigns with a demonstrated track record of success.
• Previous experience in a remote work environment is a plus.

Working Hours

• Flexible working hours with the expectation to maintain communication during core team hours (10 AM – 4 PM GMT).

Knowledge, Skills, and Abilities

• Knowledge of email marketing regulations (e.g., GDPR, CAN-SPAM) and best practices.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Proficient in using analytics tools (e.g., Google Analytics) to measure and improve campaign performance.
• Strong problem-solving skills and a proactive approach to tackling challenges.

Benefits

• Competitive salary with performance-based bonuses.
• Flexible remote work options and a healthy work-life balance.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and career growth.
• A vibrant company culture that values innovation and creativity.

Why Join Fresher Job?

At Fresher Job, we are passionate about empowering individuals to find their dream careers. Join our team and be part of a forward-thinking organization that values collaboration, creativity, and continuous improvement. As an Email Marketing Manager, you will have the opportunity to make a significant impact on our marketing efforts and contribute to our mission of connecting talent with opportunity.

How to Apply

If you are excited about this opportunity and believe you are a great fit for our team, please send your CV and a cover letter detailing your relevant experience and why you are interested in this role to us. We look forward to hearing from you!