Key Responsibilities:
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Lead end-to-end user growth strategies across LATAM, focusing on acquisition, activation, engagement, and retention.
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Oversee marketing operations, including campaign execution, channel optimization, and ROI tracking, to maximize growth results.
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Partner with product operations to refine user journeys, optimize conversion funnels, and drive product adoption.
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Support product marketing initiatives by launching new features, partnerships, and go-to-market campaigns to boost user awareness and adoption.
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Conduct detailed performance analyses, identify challenges, and provide actionable insights to inform growth strategies.
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Collaborate closely with internal and external stakeholders (marketing, product, BD, operations, data science, customer support) to align priorities and resources.
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Independently design and execute growth initiatives while coordinating large-scale regional programs.
Requirements:
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5+ years of experience in growth, marketing operations, product operations, or product marketing, preferably in tech, fintech, or related industries.
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Proven success in driving measurable user growth through data-driven strategies and tactical execution.
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Strong analytical skills with hands-on experience in performance dashboards, funnel analysis, and ROI measurement.
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Ability to work cross-functionally and manage multiple priorities with autonomy.
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Bilingual in English and Spanish or Portuguese, enabling effective coordination across regional markets.
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Experience in LATAM markets is highly preferred; additional exposure to global regions (Europe, Asia, Middle East) is a plus.