Performance Marketing Manager

Job Summary

Fresher Jobs is seeking a dynamic and results-driven Performance Marketing Manager to lead our digital marketing initiatives. In this role, you will be responsible for developing and executing comprehensive marketing strategies that drive customer acquisition, engagement, and retention across multiple channels. You will collaborate with cross-functional teams to ensure our marketing efforts align with business objectives and deliver measurable results.

Key Responsibilities

• Develop, implement, and optimize performance marketing campaigns across various digital channels, including PPC, social media, email, and display advertising.
• Analyze campaign performance data and generate insights to improve ROI and drive growth.
• Manage budgets and allocate resources effectively to maximize campaign performance.
• Collaborate with the content, design, and product teams to create compelling marketing materials and landing pages.
• Conduct A/B testing to refine messaging and improve conversion rates.
• Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing.
• Build and maintain relationships with external vendors and partners.
• Provide regular reporting and analysis to senior management on campaign performance and key metrics.

Required Skills and Qualifications

• Bachelors degree in Marketing, Business, or a related field.
• Proven experience (3+ years) in performance marketing, preferably in a digital-focused environment.
• Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation software.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Creative problem solver with a strong attention to detail.
• Ability to work in a fast-paced, collaborative environment.

Experience

• A minimum of 3 years of experience in performance marketing or digital marketing roles.
• Demonstrated success in managing and optimizing marketing campaigns to achieve business objectives.
• Experience working in a startup or fast-growing environment is a plus.

Working Hours

• Full-time position with a standard work schedule of Monday to Friday, 9 AM to 5 PM. Flexibility may be required to meet project deadlines or collaborate with global teams.

Knowledge, Skills, and Abilities

• In-depth knowledge of performance marketing strategies and metrics.
• Familiarity with SEO, SEM, and content marketing practices.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Strong leadership skills and ability to work independently as well as part of a team.
• Innovative thinker who can contribute fresh ideas to marketing strategies.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and flexible work arrangements.
• Professional development opportunities and support for ongoing education.
• A collaborative and inclusive work environment that values creativity and innovation.

Why Join Fresher Jobs?

At Fresher Jobs, we are committed to fostering a culture of excellence and continuous improvement. You will be part of a forward-thinking team that values your contributions and encourages professional growth. Join us in shaping the future of recruitment marketing and making a positive impact in the industry.

How to Apply

If you are a passionate and results-oriented marketing professional looking to take your career to the next level, we want to hear from you! Please submit your resume and a cover letter detailing your relevant experience and why you would be a great fit for the Performance Marketing Manager position at Fresher Jobs. Applications can be sent to us.