Product Marketing Manager, Amazon Business

Job Summary:

As a Product Marketing Manager for Amazon Business, you will be pivotal in shaping and executing marketing strategies to drive growth and engagement for Amazons business-to-business platform. You will lead the development of go-to-market strategies, create compelling messaging, and oversee the launch of new features and products tailored to the needs of business customers. This role requires a deep understanding of the B2B landscape, customer needs, and the ability to translate complex data into actionable insights.

Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive product marketing strategies that align with Amazon Businesss goals and objectives. Identify market trends and customer needs to inform product positioning and messaging.
• Go-to-Market Execution: Lead the planning and execution of product launches, including developing launch plans, creating marketing collateral, and coordinating cross-functional teams to ensure successful delivery.
• Customer Insights: Conduct market research and gather customer feedback to drive product development and marketing strategies. Utilize data to understand customer pain points and preferences.
• Campaign Management: Design and execute targeted marketing campaigns to drive awareness, adoption, and engagement with Amazon Business products. Monitor and analyze campaign performance to optimize results.
• Stakeholder Collaboration: Work closely with product management, sales, and other internal teams to align marketing strategies with business objectives and customer needs.
• Content Creation: Oversee the creation of high-quality marketing materials, including presentations, case studies, white papers, and digital content, to effectively communicate product value propositions.
• Performance Analysis: Track and report on key performance indicators (KPIs) related to product marketing initiatives. Use data-driven insights to refine strategies and achieve desired outcomes.

Required Skills and Qualifications:

• Education: Bachelors degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
• Experience: Minimum of 5 years of experience in product marketing, with a strong background in B2B marketing or technology sectors.
• Technical Skills: Proficiency in marketing automation tools, CRM systems, and analytics platforms. Experience with digital marketing channels and tools.
• Analytical Abilities: Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Communication: Excellent written and verbal communication skills, with the ability to craft compelling messaging and presentations.
• Project Management: Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Teamwork: Demonstrated ability to work effectively with cross-functional teams and build strong relationships with stakeholders.

Experience:

• Proven Track Record: Demonstrated success in developing and executing marketing strategies for complex products or services in a B2B environment.
• Leadership Experience: Experience leading cross-functional teams and managing marketing projects from inception to execution.
• Industry Knowledge: Deep understanding of the B2B landscape, including key trends, challenges, and opportunities.

Working Hours:

• Full-time position with standard working hours. Flexibility may be required based on project needs and global team interactions.

Knowledge, Skills, and Abilities:

• Strategic Thinking: Ability to think strategically and execute methodically, balancing short-term and long-term objectives.
• Innovation: Creative mindset with a passion for innovation and continuous improvement.
• Customer Focus: Strong customer orientation with a focus on delivering exceptional value and experience.
• Adaptability: Ability to thrive in a dynamic and rapidly changing environment.

Benefits:

• Competitive salary and performance-based bonuses
• Comprehensive health, dental, and vision insurance
• 401(k) plan with company match
• Generous paid time off and holiday leave
• Professional development opportunities
• Employee discounts and wellness programs

Why Join Amazon Business:

Join Amazon Business and become part of a dynamic team that is transforming the way businesses operate and thrive. You will have the opportunity to work on innovative projects that impact a global customer base, contribute to meaningful growth, and advance your career in a supportive and collaborative environment. At Amazon Business, we are committed to fostering an inclusive culture where diverse perspectives drive our success.

How to Apply:

To apply for the Product Marketing Manager position at Amazon Business, please submit your resume and a cover letter outlining your relevant experience and why you are a great fit for this role. Applications can be submitted through our careers page or via email.